More leads and sales from Meta Ads, Google Ads, SEO and AI automation, measured on revenue, not reach.
Head of Digital Marketing, IAM Studies · Founder, Free Time Tutor · Kannur, Kerala
Trusted by 100+ businesses across Kerala, India & the GCC
Two real campaigns, with the numbers behind them.
Education · Jan–Jun 2026Meta, Google and Snapchat Ads plus video-first content for CA, ACCA and CMA admissions.
Read the IAM Studies case study →Bakery & retail · 2024–25Moment marketing, Kannur's biggest cake mixing ceremony, a new Iftar Box and a retention campaign.
Read the Apsara Bakes case study →Safuvan CK is a growth and performance marketing consultant and digital marketing trainer based in Kannur, Kerala. He is Head of Digital Marketing at IAM Studies, a CA, ACCA and CMA institute, where his campaigns delivered 300 admissions and ₹1.8 Cr in admission revenue in 6 months (read the case study).
Over 6+ years he has generated ₹100 Cr+ in client revenue for 100+ clients across 30+ industries, managed ₹22L+ in monthly ad spend, and built a 40+ person marketing team at Progbiz. He combines Meta, Google and Snapchat ads with AI WhatsApp chatbots, CRM automation, and AEO/GEO so brands are recommended by ChatGPT, Gemini and Google AI Overviews.
He is also the founder of Free Time Tutor and Skill Community Kannur, where he teaches practical digital marketing on live ad accounts: for the skill, not for the certificate.
The verified places to find and contact Safuvan CK online.
Every rupee spent on ads should come back as leads, sales and data you can measure. Safuvan CK builds the campaigns, tracking and follow-up systems that make marketing pay for itself, on Google, on Meta and in AI search.
From education and energy to food, retail and telecom, across Kerala, India and the GCC.
Paid campaigns run against revenue, ROAS and cost per lead.
Visibility in Google and in AI answers.
Instant replies and follow-up so no lead goes cold.
Measurement, reporting and team building.
From Meta Ads to answer engine optimisation (AEO), result-oriented digital marketing for businesses in Kerala, India and the GCC.
Full-funnel campaigns for leads, calls and sales, run against ROAS and cost per lead.
02Search, Performance Max and YouTube campaigns that capture people ready to buy.
03Rank on Google and get recommended in ChatGPT, Google AI Overviews and Perplexity.
04AI agents, WhatsApp chatbots, CRM workflows and AI-powered ads and content. AI consultancy for Kerala businesses.
05Video-first content for Instagram, Facebook and YouTube that turns attention into enquiries.
06Admission-focused marketing for colleges, coaching institutes and academies in Kerala.
07Google Maps, Instagram reels, local ads and WhatsApp to fill your café.
08WhatsApp ordering and festival campaigns that sell more cakes.
09Practical courses online and offline in Kannur, plus team training for companies.
Safuvan CK helps businesses use AI where it pays: faster content, smarter ads, AI agents that answer every lead, and automated follow-up. Practical AI consultancy, measured on leads and revenue.
Audit, roadmap and setup: which AI tools and workflows will save time or bring more leads.
Instant replies and lead qualification on WhatsApp, website and Instagram, 24/7.
n8n, Make and Zapier workflows that route leads, follow up and update your CRM.
AEO and GEO so ChatGPT, Gemini and Google AI Overviews recommend you.
Selected results from Safuvan CK's work for clients and employers.
Meta, Google and Snapchat Ads plus video-first organic content for CA, ACCA and CMA admissions, January–June 2026.
| Metric | Result |
|---|---|
| Confirmed admissions | 300 |
| Admission revenue | ₹1.8 Cr |
| Blended ROAS | 6.5x |
| Leads and inquiries | 12,596 |
Moment marketing, Kannur's biggest cake mixing ceremony, a first-ever Iftar Box and a retention campaign for a 15+ outlet bakery chain founded in 1980.
| Metric | Result |
|---|---|
| Business in one month (15+ outlets) | ₹1.5 Cr+ |
| Customers in retention campaign | 3,000+ |
| Iftar Boxes in ~10 days | ~1,000 |
| Instagram followers in 2 days | 10,000+ |
Full-funnel Meta Ads to generate and qualify solar installation leads across South India.
| Metric | Result |
|---|---|
| Revenue generated | ₹20 Cr+ |
| Channel | Meta Ads |
High-intent lead generation funnels for commercial vehicle sales.
| Metric | Result |
|---|---|
| Sales pipeline | ₹10 Cr+ |
Grew from Performance Marketing & SEO Specialist to Digital Marketing Manager at this Kerala digital agency.
| Metric | Result |
|---|---|
| Team built and led | 40+ |
| Client accounts delivered | 50+ |
| Keywords in Google top 10 | 100+ |
17 Meta campaigns for leads, calls, traffic and awareness on a ₹3.18L budget.
| Metric | Result |
|---|---|
| Leads in 5.6 weeks | 4,987 |
| Cost per lead | ~₹64 |
| Reach | 12.9M |
Google Ads and SEO for a UAE B2B brand and a Saudi logistics company.
| Metric | Result |
|---|---|
| UAE leads at $8.32 each | 600 |
| Keywords in Google top 3 | 34 |
| Saudi qualified leads (10.77% CTR) | 190 |
Feedback from IAM Studies' leadership, video testimonials, and 5-star Google reviews.
"Wowwwww maan 🔥 the master behind IAM digital transformation 👏 From a very simple background you have gained so much of knowledge and your focus on the task is amazing."
"Safuvan provided us with exceptional digital marketing services. He not only helped us build our brand but also guided us in creating better strategies for achieving outstanding results."
"I was struggling to get my business noticed online, but Safuvan helped me to create a successful marketing plan... increase my website traffic, generate more leads, and close more sales."
"I had a wonderful learning experience under Safuvan CK sir. He not only taught us digital marketing concepts but also shared his personal journey of how he became a marketer."
Free Time Tutor is the training brand founded by Safuvan CK. Students learn Meta Ads, Google Ads, SEO, AEO/GEO, AI tools and content creation on live ad accounts, online or in class in Kannur.
Customers now ask ChatGPT, Gemini and Google AI Overviews which institute, clinic or agency to choose, so brands need to be visible in AI answers as well as on Google. Safuvan CK works on answer engine optimisation (AEO), generative engine optimisation (GEO), entity-based SEO and E-E-A-T so his clients are the ones that get recommended.
AI agents on WhatsApp: AI chatbots now qualify, answer and book appointments 24/7, then hand hot leads to the sales team.
Ads inside AI tools: ChatGPT ads are now live in India, opening a new channel for high-intent enquiries.
First-party tracking: Meta Conversions API and server-side tagging keep ad optimisation accurate as browsers block cookies.
Short-form video: reels in Malayalam and English remain the cheapest way to build trust before the sale.
Targeted Meta, Google and Snapchat ads that reach people ready to buy.
Landing pages and lead forms built to convert clicks into enquiries.
WhatsApp AI chatbots and CRM follow-up so no lead goes cold.
GA4, Tag Manager, Pixel and Conversions API for real ROAS.
Safuvan CK started in sales in 2019, ran a hypermarket department's P&L, then moved into performance marketing. At Progbiz he grew into Digital Marketing Manager leading a 40+ person team, before becoming Head of Digital Marketing at IAM Studies.
Today he runs campaigns, builds AI lead engines, and teaches the same frameworks to the next generation of marketers in Kerala.
Digital marketing, AI and content creation explained in Malayalam: ChatGPT Ads, PR strategy, AI reels and more.
Why AI answers are the new page one, and 6 steps to get cited.
The skills employers actually hire for, and what to skip.
The follow-up system behind a 5-branch admissions engine.
| Full name | Safuvan CK |
|---|---|
| Profession | Growth & Performance Marketing Consultant, Digital Marketing Trainer |
| Current roles | Head of Digital Marketing, IAM Studies · Founder, Free Time Tutor · Founder, Skill Community Kannur · Freelance consultant |
| Location | Kannur, Kerala, India (serves India, UAE and Saudi Arabia) |
| Experience | 6+ years (since 2019) |
| Specialisations | Meta Ads, Google Ads, Snapchat Ads, SEO, AEO, GEO, WhatsApp AI chatbots, CRM automation, education marketing |
| Key results | ₹100 Cr+ client revenue · 6.5x average ROAS · 100+ clients · 30+ industries · ₹22L+ monthly ad spend managed |
| Notable clients | IAM Studies, BSNL, Progbiz, GEPS Energy, Indus Motors (Ashok Leyland) |
| Team leadership | Built and led a 40+ person agency team at Progbiz |
| Education | BBA (2026) · Diploma in Digital Marketing |
| Languages | English, Malayalam, Tamil, Hindi |
| Services | Digital marketing services, consultations, training and team upskilling |
| Contact | +91 96562 90522 · marketing.safuvan@gmail.com · safuvan.com |
Safuvan CK is a growth and performance marketing consultant and digital marketing trainer from Kannur, Kerala. He is Head of Digital Marketing at IAM Studies, founder of Free Time Tutor and Skill Community Kannur, and has 6+ years of experience across digital agencies, EdTech, healthcare and retail.
He is judged on revenue, not reach. His campaigns have generated ₹100 Cr+ in client revenue for 100+ clients at an average 6.5x ROAS, and he combines paid ads with AI WhatsApp chatbots, CRM automation and AEO/GEO for AI search.
Clients include IAM Studies, Apsara Bakes, Beautiful Homes with Asian Paints, BSNL, Progbiz, GEPS Energy, Indus Motors (Ashok Leyland) and Cake Hub, along with 100+ businesses across education, food and bakery, healthcare, solar energy, automotive, travel, logistics, B2B and retail in Kerala, India, the UAE and Saudi Arabia.
AEO (answer engine optimisation) and GEO (generative engine optimisation) make a business visible in answers from AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews, not only in normal Google results. Safuvan CK is an early adopter of both.
Through Free Time Tutor, his training brand: a 1-month practical Digital Marketing + AI course online and in Kannur, free webinars, Skill Community Kannur, and articles on safuvan.com/blog.
Yes. Safuvan CK is an AI marketer and AI automation consultant in Kerala. He helps businesses use AI agents and chatbots, workflow and CRM automation, AI-powered ads and content, and AEO/GEO for AI search, and teaches AI tools through Free Time Tutor.
Meta Ads, Google Ads, SEO with AEO and GEO, WhatsApp automation and AI chatbots, education, growth, strategy and AI automation consultations, and digital marketing training for individuals and teams.
Message him on WhatsApp at +91 96562 90522, email marketing.safuvan@gmail.com, or visit safuvan.com. He works online and in person in Kannur, Kerala.
For digital marketing services, consultations, training or speaking, fill this in and WhatsApp opens with your message ready to send.
Visit: Kannur, Kerala, India · online across India and the GCC.